About Us

Patrick Albano - Principal and Co-Founder

I’m Patrick Albano and I have built my career helping companies and people find new ways to grow.

Growing up, my parents instilled a strong work ethic in me. From my earliest days, my father taught me to constantly be thinking about new ways to solve problems. 

As a kid, I spent many Saturday afternoons helping my dad with tasks around the house, from installing our pool to mowing the lawn to raking leaves. My father is a special type of person who not only knows how to do many things but knows how to do them faster and better than anyone else. Often times when we would start a new project together, I would challenge myself to think about how to accomplish a task the way he would. Undoubtedly, my father would see what I was doing and recommend a slight adjustment that would make my work even better. 

He took this same tact when driving long distances (before the days of GPS, Google Maps, or Waze!) and he always knew the best side streets to get us to our destination faster. I still challenge myself to find a better way to get there and named my business Side Street Ventures because just like my dad, I strive to help my partners and clients find simple ways to get there faster.

Beth Superfin - Principal and Co-Founder

I’m Beth, a collaborative, strategic, and operationally driven leader who thinks creatively and delivers with precision to help businesses grow.

I’ve led marketing, partnerships, and sales enablement teams for Fortune 100 companies like WarnerMedia, Turner, AOL, and the data-driven marketing agency, Known.

People who have worked with me say;

“Beth is extremely smart and adapts to any situation and challenge. She understands media, creative, strategy, digital, TV, businesses, and brands. Sounds crazy, but I would recommend Beth for almost any role in media, without hesitation. If she hasn't done it, she'll figure it out fast.” Dan Riess - EVP, Chief Growth Officer, TelevisaUnivision

"Thanks to our shared roots in digital media, Beth and I have known each other professionally for twenty years! As we've gone on to grow our careers in different ways, we've remained connected through my work as an author and Beth's commitment as a culture driver. On several occasions, Beth has invited me in as a thought leader and resource for her organizations - fueling curiosity and conversation for these engaged teams and reinforcing Beth's commitment as a leader wherever she works." Fran Hauser - Author, Speaker, and Investor

“Beth is who you want on your team. She has the unique and substantive ability to quickly take it all in and become the chief architect of whatever is needed. Her intellectual horsepower, genuine positivity, and tact for leadership in the face of change is a shining example of how to drive true partnership across marketing disciplines.” Jacob Harris - Partner, Known

What I’m proud of and known for:

- Helping transform a multi-billion dollar linear business at Turner/WarnerMedia into a CTV/digital business of the future

- Partnering with some of the world's largest brands like Capital One, Grubhub, and Talkspace to lead their full-funnel marketing, data, and production needs as SVP of Client Experience at Known

- Being a part of the digital advertising and content business from the earliest days at AOL; connecting brands and consumers in unique, effective, and award-winning ways on every platform

- Serving on one of the most inspiring, accomplished, female-led operating boards in the country, and helping mentor rising stars in media, marketing, and tech with She Runs It

- A go-to resource for those seeking support as they navigate their career at all levels

How Can We Help?

We’ve spent our careers building and scaling sales and marketing teams at large public companies like Yahoo, WarnerMedia, Turner and Sports Illustrated, as well as working alongside world-class entrepreneurs in successful startups like Citizen Sports, Known and BLADE. Being able to pull knowledge from multiple industries, various stage companies and tens of thousands of client interactions has given us a differentiated skill set that can help you grow faster.

Side Street Ventures was founded to help businesses like yours scale sales, marketing and revenue generation quickly, by utilizing a fractional c-level model you gain access to the experience and execution of a senior-level team without the expensive investment of time and money it takes to hire someone in-house.

Contact us via email, phone or the form below and we can find a time to talk about your unique challenges and how I can help.